Prioritize Understanding Before You Begin Coaching

Coaching is a transformative journey that helps our clients navigate roadblocks and guides them toward their goals. As coaches, we are passionate about helping our clients achieve success, and our enthusiasm often drives us to jump right into action.

However, in our eagerness to make a difference, we may overlook a crucial step: truly understanding the underlying challenges our clients face.

Uncovering the Foundation

Imagine you are a skilled architect commissioned to design a magnificent building. The client describes their dream, the style they prefer, and their vision for the structure.

Excited by the possibilities, you start sketching grand plans and selecting materials before conducting a thorough examination of the building site.

Once construction begins, you discover unexpected soil conditions and unstable ground. Your beautiful plans are rendered useless, and the building becomes vulnerable to collapse.

When beginning to work with any new client, it’s essential to take the time to truly understand how they are wired before beginning the deeper work of your coaching together. Just as a solid foundation is essential for constructing a sturdy building, understanding the client's challenges is vital for creating a coaching partnership that will yield meaningful and sustainable results.

The Rush to Act

In our enthusiasm, we coaches often want to dive straight into the coaching process, eager to apply the tools and techniques we've mastered. We may assume that the client's symptoms—such as lack of motivation, stuckness, overwhelm, indecision, or self-doubt—are the primary issues to address.

However, just as symptoms are indicators of an underlying health condition, these roadblocks that our clients are facing have roots in the deeper parts of who they are.

Seek First to Understand

Diagnosing our clients' underlying challenges involves a focused and efficient exploration of their unique strengths, values, skill and personality. These pillars underly much of what drives our clients, serving as markers that can explain why they are experiencing certain symptoms.

It requires us to ask probing questions, actively listen, and create a safe space where clients can express themselves authentically. By taking this time to diagnose, we gain a comprehensive understanding of their needs, fears, and aspirations, allowing us to tailor our coaching approach accordingly.

Why Understanding Matters:

  1. Building Trust: When we invest time in understanding our clients, we demonstrate our commitment to their growth. By engaging in a thorough diagnosis, we create a foundation of trust, empathy, and respect. This trust is essential for the client to feel comfortable opening up, sharing vulnerabilities, and embracing the coaching process fully.

  2. Tailoring Solutions: Each client is unique, with their own set of circumstances and challenges. By diagnosing their underlying issues, we gain insights into the specific obstacles they face. This understanding enables us to develop personalized strategies and interventions that are truly effective, leading to meaningful progress and sustainable change.

  3. Addressing Root Causes: Symptoms are often surface-level manifestations of deeper underlying causes. Without proper diagnosis, we risk merely treating the symptoms, failing to address the root causes. By identifying and understanding these causes, we can guide our clients toward genuine transformation, helping them overcome obstacles at their core.

The Power of YouMap®: A Fast Track to Understanding

While the process of diagnosis involves deep listening and exploration, it can be greatly enhanced by leveraging powerful assessment tools.

One such tool that has proven to be incredibly valuable for coaches is YouMap.

YouMap is an assessment profile that provides a comprehensive understanding of an individual's strengths, values, skills, and personality-based interests. Incorporating YouMap at the onset of a coaching partnership can significantly enhance the diagnostic process, offering several key benefits.

  1. Self-Awareness and Clarity: YouMap empowers clients to gain a clear understanding of themselves by uncovering their core strengths, values, and skills. This self-awareness allows clients to better express their aspirations, values, and desired outcomes.

  2. Informed Decision-Making: The insights provided by YouMap enable clients to make more informed decisions about their personal and professional lives. By understanding how they are wired and what they need to do their best work, clients can navigate career choices, set meaningful goals, and make decisions that are aligned with their authentic selves. As coaches, this knowledge equips us to guide clients towards choices that resonate with their true passions and values.

  3. Tailored Coaching Approach: YouMap equips coaches with a holistic view of their clients' preferences, strengths, and motivations. Coaches have a much easier time tailoring their coaching approach to align with the client's unique attributes and make the coaching experience more bespoke for each individual client. No more one-size-fits-all coaching.


By prioritizing understanding, coaches lay a foundation of trust, tailor solutions, address root causes, and unlock the full potential of coaching journeys. Incorporating YouMap enhances the experience, providing deep self-awareness, informed decision-making, and personalized approaches that empower clients to make lasting changes.


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Allegra SteinComment