You don’t pick a niche

It’s my point of view that your niche isn’t something that you pick; your niche emerges over time as a result of you doing as much coaching, playing, experimenting as you can with your work.

Trying to uncover a niche at the start of one’s coaching journey is like trying to know what your signature cookie is going to be in your future bakery before having done any baking.

Enjoy baking a bunch without putting so much pressure on yourself to open up a bakery.

Not a simple answer, I know, but so much of this is an art…a craft… and all of it takes time. Stay open. Coach your ass off. Talk to people and serve them. Everything emerges from there.

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July 15, 2021

Niching

It’s my point of view that your niche isn’t something that you pick; your niche emerges over time as a result of you doing as much coaching, playing, experimenting as you can with your work. Trying to uncover a niche at the start of one’s coaching journey is like trying to know what your signature […]

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Check out my notes to coaches for my spiky point of view on being a coach, rebelling against the coaching industrial complex, and carving our own unique paths through the coaching landscape.

    Check out my notes to coaches for my spiky point of view on being a coach, rebelling against the coaching industrial complex, and carving our own unique paths through the coaching landscape.

    New Approach to Coaching