On Coaching Bubbles

I think that in the coaching world, especially coming out of certifications with large community elements and then joining groups of coaches on various platforms (including the one that I run!), things can start to feel very safe and insulated – like a warm and comfy bubble.

Coaches are always excited about coaching. We have shared interests, passions, and a vocabulary that’s fairly universal and easy to understand (and when we don’t know what something is we’re typically very curious to learn more.)

In these Coaching Bubbles we can put out calls for “free coaching” and people will raise their hands to sign up; other coaches frequently ASK for someone to coach them; we can talk about things like self-awareness, thought work, beliefs, tapping, somatics, and more, and know that others will both understand and see the value in all of it.

In our Coaching Bubbles it feels easy to sell “coaching” because we’re already fans! We all want it because we know what it can do for us.

There’s indescribable value in these coaching spaces. Camaraderie, shared support and guidance, enthusiasm, professional growth, and so much more.

–And–

Outside of these Bubbles are non-coach people who aren’t spending one second thinking about “coaching”. You offer them a free coaching session and they ask, “why?”

To those people, coaching isn’t cool for coaching’s sake —- they might not even know what coaching is. They have plans, problems, dreams, things they’re thinking about and desiring, roadblocks they’d like to overcome. Why spend time in a “coaching session”?

Your coaching…your diagnosis of and solution to their problems…that’s what you’re passionate about. What they’re passionate about is the journey they want to go on, the solution they’re craving, the problem they think they’re struggling with, the experience they want to have, and all of the other things keeping them up at night.

Reaching these “regular people” is different than reaching other coaches. Not harder, just different, and it’s something I want you to be aware of so it doesn’t hold you back. The creative challenge for all of us is to start talking about our work not in a way that is comfortable and familiar to all of us, but using language that makes sense and aligns to all of them.

Questions to consider: Do you ever feel like you are in a Coaching Bubble? What are you avoiding by spending time in that safe space? What keeps you from reaching out to people who have no idea what you’re doing and talking to them?

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July 13, 2021

Coaching

I think that in the coaching world, especially coming out of certifications with large community elements and then joining groups of coaches on various platforms (including the one that I run!), things can start to feel very safe and insulated – like a warm and comfy bubble. Coaches are always excited about coaching. We have […]

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Check out my notes to coaches for my spiky point of view on being a coach, rebelling against the coaching industrial complex, and carving our own unique paths through the coaching landscape.

Check out my notes to coaches for my spiky point of view on being a coach, rebelling against the coaching industrial complex, and carving our own unique paths through the coaching landscape.

New Approach to Coaching